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The “Technology & Innovation” section of Benjamin Moore’s website appoints itself a brand ambassador. Let’s start with those aspects of paint that matter the most. It is a visual aspect, of course! Benjamin Moore’s Gennex Color Technology delivers gorgeous colors and deep hues of unflinching quality. Apart from deep and full colors, Benjamin Moore’s formulas steer clear of chemicals that weaker a paint coat. The paint is made to cling to the surface and remain brand-new looking for years! But chemicals that make paint weak aren’t the only ones that have been expelled. Substances that cause allergy and asthma have lost their potency. Benjamin Moore’s paint makes it easier for people suffering from allergies or asthma to create and renovate.