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Once upon a time, a beard was something more than an add-on to your appearance. It was used to protect nomads who cruised the cold landscapes of the north from biting wind. Our ancestors also found a lavish beard needful in close combat. Targeting the neck or the chin is becoming quite a challenge since you cannot see your target clearly. Nowadays we don’t tend to swing big swords that often. But we do admire lavish beards. They provide us with a formidable look and serve as an excellent masculine add-on to the rest of your style. The Beard Club offers electric and hand tools, growth kits, and accessories to help you keep the beard at its all-time high.