About Sam Ash Direct: Founded in 1924, Sam Ash Direct is one of American’s largest family-run music retailers. The company started in Brooklyn, New York, and now has several retail outlets around the country, as well as its SamAsh.com website to serve you. For more than 85 years, the Sam Ash family has included musicians working behind the counter and, now, staffing its 24-hour, 7 days a week online call center.
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