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About Ouidad: Ouidad knows that curly hair is beautiful hair. The company, founded by professional stylist and natural-born curlylocks Ouidad and her husband some 25 years ago, leads the industry in styling aids, shampoos, and conditioners designed to bring out the best in wavy, kinky, and curly hair. Based on Ouidad’s own experiences as an unruly-haired child in Lebanon and later as a stylist in the US working with curly-haired clients, the products get rave reviews from media and users alike.