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About Life Is Good: The Life Is Good brand is all about optimism. Started as a t-shirt line by two brothers from Boston, Life Is Good has grown to create casual clothes for women, men, and kids, pet gear, home décor, and gifts, all bearing the company’s signature smiling stick figure graphic designs. And Life Is Good makes life better for others, too, by sponsoring programs that train childcare providers to help traumatized children learn to play again. The company’s efforts have helped children in post-earthquake Haiti and Turkey and in troubled communities across the US.