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The origins of Jade Yoga can be traced back to a guy who immigrated to the United States about a century ago and started an enterprise selling oriental rugs. There was no durable rug padding to place underneath pricey oriental carpets to offer to pad and stop them from sliding, which was a concern for consumers of oriental rugs all over the globe. Jade Industries was founded in the seventies to address this issue. Rubber was the answer to this issue. Thus Jade started producing organic rubber padding for use underneath area rugs. About twenty years ago, Jade Yoga officially launched after it was determined that the majority of yoga mats in the marketplace had a fundamental flaw: they were slippery.