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We do judge a book by its cover. We do choose a partner based on their appearance. Other values matter too, but the “love at first sight” expression doesn’t come from an empty space. If you don’t like what or who you see, there won’t be a story to make. The love, at first sight, isn’t merely an expression. It is a universal rule. And this rule applies to photography. You have to showcase your best photos in the best possible way to make people say “shut up and take my money”. The Format is an easy-to-use portfolio website where you can showcase your best work. Start your free trial to join the community of blossoming photographers and nudge your business forward.