About Baked by Melissa: Baked by Melissa opened its first bakery in 2009, selling cupcakes and other sweet treats out of the Soho district in New York City. With a wide selection of cupcakes on offer, these sweet and colorful treats are released as seasonal and limited-edition items, ensuring that customers drop in regularly to keep an eye on the latest offerings that include everything from cookies and cream, to salted caramel.