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About Wicked Good Cupcakes: In 2010, Wicked Good Cupcakes was born in the kitchen of Tracey Noonan and her daughter, Dani Vilagie. From humble origins, Wicked Good Cupcakes grew into a busy bakery beloved by millions of people around the country. Since then, the cupcake company has been featured on ABC’s Shark Tank, Fox News, and The Huffington Post.