Technological innovation gives a serious push to all things that the world of humans has manufactured. Even brushes can reflect a significant payload of scientific efforts. Wet Brush incorporates sustainable practices and technological innovations to manufacture eco-friendly, ultra-soft brushes. Every brush is made of 58% plant-based plastic. The buttery softness of bristles makes them flex and bend as your brush. It allows the bristles to effortlessly detangle knots that are vigorously fighting back to retain their position. You will apply 55% less effort and do 45% less damage to your precious locks. Join the Wet Brush newsletter to be among the first to discover exclusive deals, and drop-ins and grab a welcoming 10% discount.