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Every time you hear the word “denim”, you begin to think of one of the most popular, comfortable, and durable clothes. Denim is not merely another fabric. It is a true living legend. Levi Strauss, the brains behind blue jeans, received tons of letters from his clients attesting to, no exaggeration, the magical durability of his creation. One woman described how she took in a tow a stranger’s car that got stuck in the dirt right next to the highway with a pair of blue jeans. They held and did the job. That story dates to 1942. Here we are. And here we have Pistola, a premium denim label. They make pants, jackets, shorts, skirts, and other clothing made of denim and cotton. Pistola sets a shining example of how denim clothing has changed over the century. But it also is living proof of one thing that remains frozen in time. It is exceptional, seemingly extraterrestrial durability of the blue jeans.