In the midst of the eighties, when the farm crisis hit, Peace Coffee set out on a journey to aid American local farmers. This purpose expanded to encompass a strategy for extending to other nations with strong agricultural traditions to determine how they may work together and push for lengthy structural changes and, eventually, the sustainability of commercial farmers. With the help of Cooperative Coffees, the organization imports straight from farming associates and does transactions in a method that fosters a more equitable, open, and long-lasting structure of coffee trading that effectively helps farmers, their households, and localities.