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Casual style, a favorite style of millions of modern people, requires at least one pair of jeans in your closet. If you haven’t found your ideal pair of jeans yet, or if you want to fill out your closet with trendy casual wear, then the official FRAME online store is the perfect place for your fashion shopping! The FRAME brand began its history only in 2012, but it has already won the hearts of millions of people around the world, steadily rising to the top of fashion Olympus. FRAME was created by two friends, Jens Grede and Erik Torstensson. The keyword was jeans that had the potential to offer the curves of the female body in a truly wearable style. FRAME has combined the quality and heritage of Los Angeles denim with the innovative style of British street fashion. In addition to jeans, FRAME presents collections of stylish urban-chic denim, suede, leather, and cotton for women and men.