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The tale of Berkley is profoundly embedded in an American-like ambition. It’s a story of modest origins and surprising triumph. It’s about perseverance, difficulty, and adversity. It’s also about forming alliances in order to achieve objectives. Still, Berkley’s narrative is far more than a tale. It’s also the narrative of hardworking colleagues and devoted consumers who were both prepared to take chances. From different types of baits and lines to multiple tackles, rods, and combos, Berkley is a one-stop shop for all fishing needs.