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Desert-derived Haircare. Nourishing, restorative, dreamy.

Our products are formulated with restorative desert botanicals used for centuries to revive your hair to its healthiest and shiniest.  

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Dae is a clean haircare line infused with nourishing, desert-derived botanicals and dreamlike scents. Every product is intentionally crafted to honor your daely self care rituals from sunrise to sunset.

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// CLEAN. VEGAN. CRUELTY-FREE. // NO SLS, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS. // CLEAN. VEGAN. CRUELTY-FREE. // NO SLS, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS. // CLEAN. VEGAN. CRUELTY-FREE. // NO SLS, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS. // CLEAN. VEGAN. CRUELTY-FREE. // NO SLS, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS. // CLEAN. VEGAN. CRUELTY-FREE. // NO SLES, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS. // CLEAN. VEGAN. CRUELTY-FREE. // NO SLS, SLES, PARABENS, PHTHALATES, SYNTHETIC COLORS.

  • "EveryDae Obsession.

    Cannot believe the way my hair feels after one use! I have tired all the products! Wow... I just can't believe it. The smell is intoxicating!! Thank you, Amber for putting our such an amazing product!!!

    - Olya (certified customer)

  • "Gimme all the DAE products

    Love all my DAE hair products. I own every single one. The website is super cute and easy to use and navigate. Always get my order fast and the packaging is always so cute! My hair has never received more compliments and my daughter loves to use it too"

    - Ciana (certified customer)

  • "Best styling product ever!I

    I absolutely love the styling wand. It holds my a hair back so well. This products even smells amazing. Perfect for on the go. Thank you Dae ❤️

    - Maddie (certified customer)

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daehair
03/31/25
Our go-to for sleek styles 💘⁠ ⁠ Shop Cactus Fruit 3-in-1 Taming Wand NOW available at @sephora.
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daehair
03/30/25
Daedreamers… it’s that time of year again! Save big on all your dae faves during Sephora’s Saving Event 🛒💕
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daehair
03/29/25
Slick back hairstyle? Cactus Fruit 3-in-1 Styling Cream is your bestie✨ ⁠ ⁠ This multitasking formula provides lightweight hold and hydration, while leaving your hair frizz-free and never sticky 🌞⁠ ⁠ Available now @sephora @sephoracanada + daehair.com 🍊
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daehair
03/28/25
good morning, daedreamers! how are you starting your fridae? ☁️✨
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daehair
03/27/25
Say bye to baby hairs with our Cactus Fruit 3-in-1 Styling Cream + Taming Wand 👋⁠ ⁠ Shop now on daehair.com and @amazon.
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daehair
03/26/25
our everydae essentials ✨🌞
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daehair
03/25/25
can you smell our signature citrus scent from here? 🍊⁠
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daehair
03/25/25
Sometimes your hair needs a deep clean. Here’s how to know when it’s time for a clarifying reset:⁠ ⁠ 🫧 Had a long week of heat styling or using heavy products?⁠ 🫧 Noticing buildup from dry shampoo or styling sprays?⁠ 🫧 Struggling with oily roots or dull, lifeless strands?⁠ 🫧 Just want that extra-clean, refreshed feeling?⁠ ⁠ Add our NEW Desert Detox Clarifying Shampoo in you routine to detox your locks. NOW available at @sephora, @kohls and daehair.com! #daehair
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